浅谈新媒体环境下如何把握宣传工作时效度

摘要

新媒体的迅猛发展改变了传统的传媒形态和传媒格局，给社会发展带来了深远影响。新媒体给宣传工作带来了新的机遇与挑战。提升新媒体环境下宣传工作的时代性与感召力，需要了解新媒体的特点，把握好时、度、效，加强舆论宣传的效果，弘扬主旋律，传播正能量。%With the rapid development of new media, great changes have been taking place in the field of mass media, which has also made great influence on society. Meanwhile, new media unprecedented challenges and opportunities to propaganda works. In order to improve the actual results of such works, we should take research on the characters of new media, grasp-time-effectiveness, effect and criterion, and mass media should keep up carrying forward the theme and promoting positive ener-gy as well.