迁址办学背景下独立学院招生宣传策略探析

摘要

教育部26号令《独立学院规范设置与管理办法》对独立学院的发展做出了规划，在该规划的要求下，部分独立学院迁址办学；在保证生源质量，完成招生计划的前提下，迁址办学对独立学院招生宣传提出了更高的要求，本文结合迁址办学中的一些问题，对独立学院招生宣传策略提出相应建议。%Order No. 26 of Ministry of Education, "Standardized Setting and Management Methods of Independent Colleges", has made a plan for the development of independent colleges. Re-quired by the plan, some independent colleges will be relocated. Under the premise of ensuring the quality of students and accom-plishing the enrollment plan, the relocated education has put for-ward higher requirements for the enrollment publicity of inde-pendent colleges. Combined with the problems in relocated edu-cation, this paper proposed corresponding suggestions on strate-gies for the enrollment publicity of independent colleges.