北京农学院网络营销教学改革研究

摘要

信息技术的发展迫使网络营销理论与技术处于不断变化之中，因此网络营销的教学也必处于不断变革和发展之中。北京农学院网络营销教学在课程结构、学时安排和授课内容三个方面进行了改革，其中课程结构和学时安排上的改革较为成功，授课内容改革还需要进一步完善。%The development of information technology forced the theory and technology of Internet marketing to change constantly, so the teaching of Internet marketing was in constant change and development. In Beijing University of Agriculture, the teaching reform of Internet marketing occurred in three aspects, which were course structure, class hours and teaching content. The re-form of course structure and class hours was successful, and teaching content needed to be further improved.