浅析政府主导下的科技会展发展模式

摘要

As an important approach of promoting the trade con-tacts and economic communications of different countries, exhi-bitions have gradually been attached to wide importance. Science and technology exhibitions are dark horses, highlighting innova-tion and profession and becoming a bright spot of the exhibition industry with its profound connotation. Oriented by the govern-ment, science and technology exhibitions have achieved certain results. With the gradual expansion of the influence of science and technology exhibitions, the previous mode has been far from the requirements of the market. Therefore, the government should reorient its role in science and technology exhibitions and explore a new mode which is more suitable for market and enterprise op-eration.%会展作为一种促进世界各国贸易往来、经济交流的重要途径，日益受到广泛的重视。科技会展更是异军突起，突出创新性和专业性，以其深刻内涵成为会展业的亮点。目前科技会展大多是在政府主导下的，亦取得了一定业绩。科技会展随着其影响力的逐步扩大，原模式已远远不能满足市场的需求。因此，需要对政府在科技会展中的角色进行重新定位，探索一种更加贴近市场的、企业化运作新模式。