战略性社会责任与企业可持续竞争优势

摘要

Strategic corporate social responsibility( SCSR) is the strategic social responsibility behavior after the integration of tradi-tional corporate social responsibility( CSR) and corporate strategic management theory. Four-dimensional attributes such as centrality, proactive, specificity and systematic are the evaluation criteria of the strategic corporate social responsibility. Strategic corporate social responsibility can help enterprises to obtain corporate sustainable competitive advantage( CSCA) by improving the financial performance ( temporary economic value) and forming the intangible resources( long-term economic value) of the resource-based view( RBV) theo-ry. Enterprises can achieve a sustainable competitive advantage by incorporating their strategic intent in the complete linear way which includes the selection of CSR areas, the identification of CSR topics, the design of CSR projects, and the implementation of the CSR process.%战略性社会责任( SCSR)是传统社会责任( CSR)与企业战略管理融合后的战略性社会责任行为，向心性、前瞻性、专用性以及组织性等四维属性是战略性社会责任的评估标准。战略性社会责任能通过提升企业短期财务绩效、形成资源基础理论要求的企业无形资源和能力两条路径，帮助企业获取持续竞争优势。企业可在CSR领域选择、CSR主题确定、CSR项目设计和CSR环节执行这一完整的线性流程中导入企业战略意图，获取可持续竞争优势。