竞价销售模式及其利弊分析

摘要

竞价销售行为越来越多地被应用于产品的销售过程中,市场情况、客户实力成为决定产品价格、衡量产品价值的重要标准.竞价销售虽然有诸多优点,但在实际应用中必须控制其风险环节,文中分析了竞价销售模式的流程,提出了克服竞价销售中存在问题的方法.%Auction sales behavior is used more and more,and market situation and client strength becomes the important standard for demining product price and measuring product value. Auction sales mode has many advantages,but its risk links must be control during actual application. This paper analyzed the flow of auction sales mode,proposed methods for overcoming problems existed in auction sales.