《庸言》作为梁启超1912年从日本回国后创办的当时中国发行量最大的政论刊物，风行一时，影响甚大。《庸言》除了刊登政论、新闻、时评等文章外，也刊载了丰富多彩的书业广告。文章从广告的视角，分析《庸言》书业广告的类型、技巧、特征及其时代写照，管窥社会背景和政治文化变迁。%Yongyan, first published in 1912 by Liang Qichao, who just returned to China from Japan, was China’s the most widely circulated newspaper about political comments, which was very popular and far-reaching. In addition to political comments, news and reviews, Yongyan also displayed colorful advertisements. This paper analyzes the type, skills, characteristics and portraiture of the era of book advertisements in Yongyan from the perspective of advertising, in order to seek the social background and the changes of political culture at that time.
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