Promoting the revival of rural community is not only an important content of rural revitalization, but also an important path of rural revitalization. While promoting rural economic revitalization,rural e-com‐merce has created conditions for the formation and development of rural communities,and played a role in sha‐ping and reconstructing rural communities. In the development of rural e-commerce,the rural e-commerce or‐ganization constructed by rural elites has become an important carrier to connect the countryside and the city. The participation of multiple shareholders in the village reconstructed the rural economic order and social order, and inspired the villagers’sense of common economic interests. The online and offline interaction among villagers strengthened the social connection of the village from different levels. In order to play a better role of rural e-commerce in shaping and reconstructing rural communities,it is necessary to help farmers further improve their ability to participate in rural e-commerce development,further improve the quality of rural e-commerce serv‐ices,and effectively improve farmers’ living conditions.%推动乡村共同体的复兴既是实现乡村振兴的重要内容,也是实现乡村振兴的重要路径.农村电子商务在促进乡村经济振兴的同时客观上为乡村共同体的形成与发展创造了条件,起到了形塑与重构乡村共同体的作用.在农村电商的发展过程中,乡村精英构建的农村电子商务组织成为连接乡村与城市的重要载体;村庄内多元主体的参与重构了乡村经济秩序与社会秩序,激发了村民的共同经济利益意识;村民线上线下的互动交流,从不同层面强化了乡村的社会关联.为了更好地发挥农村电商助推乡村共同体的形塑与重构作用,需要帮助农民进一步提升其参与农村电商发展的能力,进一步提升农村电商的服务质量,以有效改善农民的生活状况.
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