山西电能替代发展现状及营销策略研究

摘要

The electric energy substitution projects in various cities of Shanxi were investigated.The paper analyzes the current sit-uation and development potential of electric energy alternative in Shanxi.It focuses on the difficulty and deficiency in power market-ing, during the implementation of the electric energy alternative in Shanxi.Finally,the development direction and suggestions on mar-keting strategy of electric energy alternative for the future in Shanxi are proposed.%针对山西各地市的电能替代项目进行了调查研究,分析山西电能替代的发展现状及潜力.着重阐述了山西在电能替代实施过程中,电力营销工作方面存在的困难和不足,对未来山西电能替代工作及营销策略提出了参考建议.