国际市场营销课程实践性教学探索

摘要

文章通过对高职院校国际市场营销课程教学现状的分析,从＂双师型＂师资队伍培养、教学目标设计、教学方法改革、考核方式改变、模块化课程体系构建等方面提出了加强国际市场营销课程实践教学的有效途径。%Effective approaches to strengthen practicality teaching of international marketing course were proposed form training of double-quality,design of teaching aims,teaching methods reforming,examining mode changing,construction of modularized course system,and etc by analyzing the situation of international marketing course teaching in higher vocational colleges.