创意视角下荆州古文化旅游资源开发探讨

摘要

With our country tourism market gradually mature, more and more attention was paid to development of ancient cultural tourism resources. Based on the creative perspective, taking Hubei Jingzhou city as the research object, in this paper ancient cultural tourism resources, the creative theory, the relationship between creation and development of tourism resources are described in detail, On this basis, the type of ancient city cultural tourism resource of Jingzhou, principle development, development model are discussed. The result has a certain reference meaning to the optimization of ancient cultural tourism resources development of the similar area.%随着我国旅游市场的逐渐成熟，古文化旅游资源开发越来越多受到人们的关注。该文从创意视角出发，以湖北荆州市为研究对象，对创意与旅游资源开发的关系进行分析，在此基础上，对荆州市古文化旅游资源类型、开发原则、开发模式进行了论述，对地方古文化旅游资源开发提供借鉴。