媒体融合背景下传统媒体如何打造“金牌栏目”--以贺州广播电台“政风行风热线”节目为例

摘要

贺州广播电台之所以能将“政风行风热线”打造成一档“金牌节目”，主要源自下述一些成功的做法：强化热线组织领导，确保节目正常运转；发挥网络科技优势，架设沟通群众桥梁；加大跟踪督办力度，确保节目取得成效；参与民主评议活动，促进政风行风好转；适时进行户外直播，节目更加贴近群众；扩大热线覆盖面，节目直通村屯农户。%The reasons that He Zhou Radi can make"the Hotline of Government atmosphere and professional atmosphere"into a"Gold program"mainly have the following several successful practice: strengthen hotline organization and leadership; play network technology advantage;increase tracking supervision efforts to ensure programs to achieve results;participation in democratic appraisal activities;timely outdoor live and expand the coverage of the hotline.