English Euphemism and its Linguistic Analysis from the Cooperative Principle Perspective

摘要

Euphemism is a common phenomenon in languages.It's a more mild and polite way to say something unpleasant and embarrassing.It's a figure of speech as well as a cultural phenomenon.Euphemism functions to enhance the effect of communication and maintain harmonious interpersonal relations.With the development of modern society,it has become an indispensable element in people's interactions.Many linguists and scholars have studied this linguistic phenomenon from different angles.Based on their achievements,the author has a tentative analysis of the three kinds of negative effects by using euphemism from the perspective of Cooperative Principle.