1.The Rolling Stones 滚石乐队 $84.1 million In 2002, when the Forty Licks tour began, the Stones were at Number Two on our list. What put them at Number One this year? The same thing that landed Mick Jagger and Keith Richards on the cover of Fortune: a tour that sold $212million in tickets, catalog sales in the millions, an exclusive deal with Best Buy for their Forty Licks DVDs and a live HBO special worth $5 million. Three million fans saw them, and each spent an average of eleven dollars on merchandise. "There are things we could do better, more efficiently,"says tour promoter Michael Cohl, who has worked with the band since 1989's SteelWheels tour. "Some of the guys on the road with us are in their fifties, and they hit the road with us every time - and that costs money.But we choose to be smart in other places."
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