我国旅游服务贸易的竞争优势分析——基于“钻石模型”

摘要

旅游服务贸易是我国服务贸易中总量最大的项目。对增加外汇收入、拉动经济增长有重要作用。我国的旅游服务贸易经过三十多年的发展取得了显著的成就。但与发达国家相比仍存在显著的差距。基于迈克尔·波特的“钻石模型”，从生产耍素、需求情况、相关和支撑产业。以及企业的战略、结构与竞争四个基本要素和机遇、政府两个辅助要素分析我国旅游服务贸易的竞争优势，提出发展对策：加强政府的主导作用；提升旅游企业的竞争力；发展旅游的相关产业；培养高素质的专业人才。%International Trade in Tourism Services is the biggest prngram in our country's International Trade. It plays an important role in increasing the exchange income and driving the economy growth. China international trade in tourism services, have gained marked achievement after the development of more than 30 years, but is still behind of the developed countries. Based on Porter's Diamond Model, this paper analyzes the tourism competitive advantages in China from six aspects of production factors, demand status, rela- tive and supportive industries, tourism enterprises, govern- ment and opportunities, and poses some developing measure- merits.