争取社会力量推动公共图书馆读者活动品牌化发展*--以杭州图书馆为例

摘要

The branding of reader activities requires a lot of resources to be invested to breed, nourish, and also a long-term maintenance. But, due to the limited resources, the lack of talent, and imperfect system, it is very difficult for a public library to succeed in reader activities' branding by its own strength. As a result, public library shall cooperate in different manners, with various social forces to create complementary advantages, then further to satisfy the needs of reader activities' branding.%读者活动品牌化需要投入大量资源去孕育和滋养，且是一个长期维护的过程。然而，公共图书馆囿于自身资源、人才、体制等约束，仅凭一己之力是难以满足读者活动品牌化发展需要。因此，图书馆读者活动的品牌化发展需要通过多样的社会合作方式，争取各类社会力量，通过不同机构间的优势互补，满足读者活动品牌化发展需求。