基于新媒体环境的医院宣传管理探讨

摘要

with the rapid development of information network technology, people's demand for information has gradually increased, the new media has gone into people's life, work and learning, and other aspects of the new media era will be generated. Under the new media environment, cultural propaganda work to achieve a good development, all industries are beginning to focus on cultural propaganda work, hoping to enhance their image, for social services. As an important place to provide services for the majority of patients, the hospital must also be a good publicity and management work in the new media environment. This paper analyzes and studies the work of hospital propaganda and management based on the new media environment.%当前信息网络技术快速发展，人们对信息的需求数量逐渐增加，新媒介已经深入到人们的生活、工作以及学习等各个方面，新媒体时代也随之产生。新媒体环境下，文化宣传工作实现了良好的发展，各个行业都开始注重文化宣传工作，希望以此来提升自己的形象，为社会服务。医院作为为广大患者提供服务的重要场所，在新媒体环境下必然也要做好宣传管理工作，打造品牌形象。本文就基于新媒体环境的医院宣传管理工作进行分析和研究。