By cross integration and comprehensive analysis of ergonomics, product semantics, technical aesthetics and brand & culture building, it points out that concepts and methods on accurate and effective industrial design should be applied to product innovation and development in equipment manufacturing industry with establishment of correlative design philosophy; It also proposes the strategy on product innovation and development by taking invention patent and conceptual design library etc. as the key objectives in equipment manufacturing industry.%通过对人机工程学、产品语义学、技术审美学、品牌文化构建等交叉融合和综合分析,指出应准确有效地将工业设计的理念和方法应用到装备制造业产品创新开发中,建立相关的设计原则,提出以发明专利以及概念设计库等为重点目标的装备制造业产品创新开发的策略.
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