物流公司病毒营销策略研究——以顺丰为例

摘要

从病毒营销策略的优势和规则人手,阐述了物流公司病毒营销的现状以及目前所存在的问题,结合病毒营销较为成功的物流企业一顺丰快递公司案例,阐述了物流公司实施病毒营销的策略,总结了其操作步骤,为优化物流公司病毒营销效果提供了具体的方法.%In this paper,starting from the advantages and rules of viral marketing,we introduced the current status of the viral marketing of logistics enterprises as well as the existing problems and then,in connection with Shunfeng which had significant success in its viral marketing,explained the strategy and procedures for the implementation of the strategy by logistics enterprises.