基于产品生命周期的制造企业物流战略研究

摘要

从制造企业在产品生命周期的不同生产经营任务出发,探讨企业在导人期、成长期、成熟期、衰退期等不同阶段的物流战略目标,并依据企业物流战略目标分析物流功能战略与物流功能模式.%In this paper,starting from the different tasks of operation and production during the life circle of the products of manufacturing enterprises,we discussed the strategic objectives of logistics development of the enterprises in the stages of introduction,growth,maturation and decay and then according to the objectives analyzed the logistics functional strategy and mode of the enterprises.