基于客户需求的第三方物流市场细分及营销策略

摘要

In this paper, we pointed out the problems relating to the position and service content of the third party logistics market of China, then accordingly analyzed the customers and demand of the market, and at the end, proposed the path for the segmentation of the market and the strategy to choose the target market.%指出我国第三方物流市场存在定位模糊、服务内容雷同的问题，针对这一问题对第三方物流市场的客户主体和需求内容进行了细致分析，以此为基础提出了第三方物流市场细分的途径和目标市场选择的策略。