基于Bertrand竞争的第三方物流企业定价分析及产业驱动策略

摘要

In this paper,using the Bertrand game model,we analyzed the pricing strategy of the third party logistics enterprises,then in connection with the characteristics of the price competition between such enterprises,built the corresponding pricing game model,and at the end,with the third party logistics enterprises in the Xia-Zhang-Quan metropolitan area as the object,proposed the strategy to drive the development of the third party logistics industry in the region.%运用博弈论Bertrand模型对第三方物流企业进行定价策略分析,结合经济学理论知识和第三方物流企业价格竞争特点,建立第三方物流企业间的定价博弈模型.指出应通过加强企业信息共享、企业兼并重组、形成价格联盟,避免同质企业之间价格战.最后以厦漳泉大都市区中第三方物流企业为仿真对象,分析仿真结果,提出促进第三方物流产业发展的驱动策略.