在互联网条件下，信息量爆炸式增长，如何获取、整理和应用这些数据是当今企业于激烈的竞争中脱颖而出的唯一出路。伴随传统企业的电商化趋势，互联网金融在理论与实践上迅速发展。文中旨在基于B2C电子商务模式，在大数据与金融深刻融合的当下，探讨如何利用互联网带来的海量数据来使金融服务创造更多的商业价值。%under the condition of Internet, how to get, organize and apply these data is the only way to stand out in the fierce competition. With the trend of electricity supplier of traditional enterprises, the rapid development of Internet banking in theory and practice. The purpose of this paper is based on the B2C e-commerce model, in the big data and financial integration of the moment, to explore how to use the Internet to bring the massive amounts of data to make financial services to create more business value.
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