In the digital society, the media lpays an important role, the media construction also will rise, at this time the building skin is no longer just buildingbreathing skeletal, began to indertake the task of informa⁃tion eapression and transmission. Although the media facade lighting for buildings lighting brings a revolution⁃ary change, but also caused many to question. Lighting designers should keep pace with the times, to the media of thinking to treat the design, today’ s media facade lighting may become the future development of wind vane in lighting industry.%在这个数字化的社会中，媒体扮演着重要的角色，媒体建筑也随之兴起，此时的建筑表皮不再仅仅是建筑会呼吸的骨骼，开始承担起信息表达与传递的任务。媒体立面照明虽然为建筑夜景照明带来了革命性的变化，但也引起了许多质疑。照明设计师应该与时俱进，以媒体的思维去对待设计，今天的媒体立面照明也许会成为未来照明行业发展的风向标。
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