纸媒的复兴：成人涂色书出版现状及艺术疗法特色应用刍议

摘要

〔Abstract〕By discussing a best seller named The Secret Garden, this article analyzes the adult coloring books’ art therapy principles, application and some unsolved problems, then explores such kind of books’ two main features, namely, the diverse marketing strategies and the personalized psychological needs. Last, the way of paper media’s revival will be talked about through reviewing of the domestic publishing situation of the adult coloring books.%以作为纸媒的成人涂色书《秘密花园》的热销为切入点，分析其概念和特点，介绍其国内出版现状、艺术疗愈的原理、应用及存在的争议，并在此基础上探究其独特的多样性营销和个性化心理需求的显著特色。