旅游产业潜力是区域旅游赢得未来竞争的重要源泉，文中通过对旅游产业要素、旅游产业需求和旅游产业环境三个方面40个指标的统计核算，对河南省旅游产业潜力进行了测度，并进行了中部六省和相邻省份的横向对比，从而探析河南省旅游产业发展的优势与劣势表现，最终指出河南旅游产业发展未来的努力方向。%Potential of tourism industry is the premise and base of its competitiveness and also the source and guarantee of its sustainability. It is composed by tourism industry factors motivating potential,tourism market de-mands pulling potential and tourism industry environment supporting potential. According to the comparison between Henan and other provinces,advantages and the disadvantages of Henan tourism industry are shown. As a result,the strategies on how to excavate the potential of tourism industry in Henan province are proposed.
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