体育消费作为人类消费的重要组成部分，正随着人们体育需求的增加而在不断增长，已慢慢成为我国经济新的增长点。对居民的体育消费状况进行调查研究，了解消费者的消费心理特征，对促进我国社会经济发展、满足居民文化生活需求有着重要的意义。文章通过调查研究发现，影响体育消费者心理的因素是多方面的，应该通过提高居民参与体育锻炼的积极性、转变居民体育消费观念、提升体育消费服务质量、加快各类体育设施建设等措施来提高广大居民体育消费的积极性。%sports consumption as an important part of human consumption, along with the people of sports demand increases in constant growth, has gradually become a new economic growth point of our country. On the residents＇sports consumption con dition investigation and study, understand the consumer＇s psychological characteristics, to promote China＇s social and economic development, meet the residents＇need of cultural life is of important significance. Based on the investigation discov- ery, the influence of sports consumer psychology factor is many sided, the author thinks through improving residents＇physical exercise participation enthusiasm, change of residents＇sports consumption concepts to enhance service quality, accelerate the sports consumption of all types of sports facilities and other measures to improve the residents＇sports consumption motivation.
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