新媒体语境下平面设计的动态创意研究

摘要

随着新媒体技术的大力发展，平面设计也产生了革命性的改变，传统静态平面设计的习惯与设计方式逐渐被动态平面设计所取代。以平面设计的动态创意类型与表现为研究对象，通过归纳和整理平面设计构成要素、基础要素、维度表现等方面的动态创意类型，结合优秀动态平面作品，分析平面设计与动态创意的联系与融合，为平面设计动态化发展做出有益探索。%With the rapid development of the new media technology, the graphic design is undergoing revolutionary changes: the habits and ways of the traditional static graphic design are being replaced by the dynamic graphic de⁃sign�The types and manifestations of dynamic originality of graphic design are analyzed by inducing and serting out types of dynamic originality in respects of composing elements of the graphic design, basic elements and expression dimensions. The relationship and integration between graphic design and dynamic originality is explored combining with outstanding dynamic graphic works, so as to promote the dynamic development of graphic design.