专业市场与电子商务联动发展的路径与对策--以义乌小商品市场为例

摘要

首先阐述网上市场与实体市场联动发展的新趋势，然后对义乌电子商务发展进行SWOT分析，在此基础上探讨义乌专业市场与电子商务联动发展的路径选择，最后就如何进一步推进发展提出对策建议。%　　This paper describes the new trend of joint development of specialized market and e -commerce.SWOT is then used to analyze Yiwu's e-commerce development.Paths for the joint development of specialized market and e-commerce are discussed and recommendations for promoting their further development are proposed .