天台生态农产品盈利模式比较分析：电商视角

摘要

Tiantai has rich resources of ecological farm products , the innovation on the profit model is slow and there have e-merged long-term problems of high input , low output and un-sustainability .Seizing the opportunity of the Internet era , innovating the profit model is the only way to free from the difficulties .This paper studies the profit model of ecological farm products in Tiantai, and through comparing the traditional profit model and Internet-based innovation model it analyzes the advantages of the innovation model and puts forward the proposals for promotion .%浙江天台地区拥有丰富的生态农产品资源，但其在盈利模式创新方面进程缓慢，存在高投入、低产出与不可持续等问题，抓住互联网时代的契机，进行盈利模式创新是摆脱困境的必由之路。文章以天台县的生态农产品盈利模式为研究对象，通过对传统盈利模式与以互联网为基础的创新模式的比较，分析评价创新模式的优势，进而提出可推广的建议。