温州经济转型提升的品牌创新之论--以马克思主义辩证否定观为视角

摘要

Transformation and upgrading is the necessary trend in the development of economy. But transformation and upgrad-ing does not mean abandoning the existing basis or making a fresh start, while, it refers to dialectical negation on the present basis. The Transformation and upgrading of Wenzhou economy must base on traditional and dominant industry to fulfill self-improvement and self-development by dialectical negation;otherwise, it will be a mirage or a vanity and even sustain great losses. Meanwhile, con-fronting with the practice of Wenzhou economy, the author proposes basic path for transforming and upgrading sustainable develop-ment of Wenzhou economy via brand innovation and brand drive.%转型提升是当前我国经济发展的必然趋势，但转型提升不是抛弃现有的基础“另起炉灶”，而是在现有基础上的辩证否定。温州经济转型提升必须在传统优秀产业的基础上通过辨证的否定，实现自我完善、自我发展，否则只能是海市蜃楼，虚幻一场，甚至是造成重大失误。同时面对温州经济实际，通过品牌创新，以品牌驱动实现经济转型提升是温州经济可持续发展的、较为适切的根本路径。