With the rapid development of new media and new media platform,the phenomenon of ethic less of new media is more and more serious.This paper discusses the concept and definition of new media communication ethics,cited the new media ethics anomie,analyzes the reasons of the ethic loss in new media ethics,and puts forward the measures and strategies to solve the problem.%新媒体与新媒体平台迅速发展,其传播过程中的伦理失范现象日益严重。面对挑战,这需要从新媒体与传播伦理的概念界定出发,列举新媒体传播伦理失范的表现,分析新媒体传播伦理失范的原因,并有针对性地提出解决这一问题的措施与策略。
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