湛江茶文化旅游的现状及拓展策略

摘要

Due to the reasons that lack of the knowledge of tea culture tourism in Zhanjiang,the local tea culture characteristic is not obvious in tea culture tourism attractions.Professional and technical facili-ties and service are not mature.The lack of brand awareness and publicity is not in place,resulting in the development of tea cultural tourism not matching the rich resources of tea culture in Zhanjiang.Paying at-tention to the role of tea culture in tourism,digging the real meaning of the local tea culture is need so as to create a new mode ofsea and sky time tour andtea culture tourism.Multi-perspective of the de-velopment of tea culture tourism product brings the new opportunity for further development of Zhanjiang cultural tourism.%由于对茶文化在旅游业中的价值认识不够、现有茶文化旅游景点对本地茶文化特点体现不明显、专业技术设施和服务不成熟、缺乏品牌意识及宣传不到位等原因的影响，湛江的茶文化旅游发展与其得天独厚的茶文化资源极不匹配。重视茶文化在旅游中的作用，深入挖掘本地茶文化的真正内涵，开创“碧海蓝天游”与“茶文化游”融合发展的新模式，多角度开发茶文化旅游产品，是湛江文化旅游再上台阶的新契机。