产业融合视域下的体育旅游及其治理--以休闲潜水运动等产业为例

摘要

立足体育旅游发展状况以及“体旅融合”新政策，重点以休闲潜水产业为例，结合其他体育旅游运动项目，对体育旅游基于产业融合视域之下的：1)治理的经济逻辑；2)治理主体与治理内容；3)治理目标与治理原则等治理问题进行了较系统的研究，提出了相应建议。%Based on the present situation and the latest policy (the"Convergence of sports industry and tourism industry")of sports tourism industry,taking leisure underwater and other sports tourism indus-tries for examples,the governance problems of sports tourism under the horizon of industry convergence covering the economic logic;subj ect and content;the obj ective and principle were studied systematically, and some corresponding suggestions were put forward.