基于SWOT分析的陕西商洛旅游发展对策探讨

摘要

通过对陕西省商洛市的旅游资源进行调查与分析,总结出了商洛旅游资源分类的特点,并用SWOT分析方法对商洛旅游资源开发的优势、劣势、机遇和威胁进行全面的分析,为商洛旅游资源的开发利用提供决策依据,并提出整合资源组建旅游上市公司,以形成合力推动商洛旅游的发展。%Based on the survey and analysis of tourism resources in Shangluo of Shaanxi,this paper summarized the characteristics of the resources types and also analyzed comprehensively the advantages,disadvantages,opportunities and threatens of these resources development by using the SWOT analysis to provide the decision basis for better developing or utilizing these resources.To form composition forces and promote the development of tourism in Shangluo,the integration of these resources and the construction of listed companies were proposed finally.