互联网与综艺节目：一种媒介学的观点

摘要

The platform of variety show has been changing from television to network .This change is not on-ly the simple replacement of different media .As a typical representative of the new media , the internet has unique formal characteristics .It restricts audience ’ s reception mode of text and also guides them to complete the communication process from expressing to explaining with the author by using corresponding and specific note type or reading attitude .The fundamental difference between network variety show and television variety show is the medium .Discussion on the definition of network variety show from the perspective of the media can help people to grasp the essence of network variety show better .%综艺节目的播放载体从电视到网络的变迁，不仅仅只是“变媒介不变内容”的简单替换。互联网作为新媒介的典型代表，其自身携带的形式特征制约着受众对文本的接收方式，指引着受众使用与其对应的、特定的“注意类型”或“阅读态度”，与作者一同完成从表意到解释的传播过程。网络综艺节目与电视综艺节目的根本区别在媒介本身，因此，从媒介的角度讨论网络综艺节目的定义才能更好地把握网络综艺的本质。