老年游客消费心理及其市场开发研究

摘要

With the development of economic level and the improvement in living standards the elder people＇s lifestyle and idea also is inproduce change easelessly,they begin to pursuit the rich and colorful life,together with the increasing of leisure time,most of the older＇s people hope to join the tourism.But at present,we do not form the complete for the elderly touring market.The article raises the elder tourist＇s Traffic psychology、Mental accommodation psychology、Tourist psychology、Shopping psychology and Tourism services psychological feature,on the basis of which it puts forward some developing strategies of elder tourism market.%随着经济水平的快速发展,生活水平的不断提高,老年人的生活方式和思想观念也在不断发生变化,他们开始追求丰富多彩的生活,加之其闲暇时间增多,出游愿望普遍增强,但目前还没有形成完整的适合老年人出游的旅游市场。文章在详细分析了老年游客旅游活动过程中的交通心理、食宿心理、游览心理、购物心理以及旅游服务心理特征的基础上,进一步提出老年旅游市场开发的策略。