《泰》狂欢与我国中小成本电影的发展策略

摘要

Lost In Thailand create a new box -office record for the domestic commercial movies ,which has become the highest rate of return on investment .The article analyses the“Butterfly Effect” by Lost In Thailand , discusses its successful experiences ,and put forward the development strategy of domestic commercial films ,espe-cially medial and small cost films .%《泰�》票房创下我国国产商业电影新纪录，成为投资小收益高的电影运作典范。《泰�》引发的蝴蝶效应及其运营成功的经验，对中国商业电影，特别是中小成本电影的发展有着重要的启示意义。