In recent years, an increasing number of Mandarin popular music musicians have begun to set off the world concert tour to the American and European countries. However, the audiences of M-pop singer＇ s concerts are not globalised, who are mainly ethnic Chinese. This dissertation will identify the difficulties lacing with Mandarin popular singers in expanding the overseas markets. By conducting interviews and social survey that factors might influence the western audiences attendance of the M-pop concerts will be anaylsed. Based on these findings, how can M-pop singers reach a globalised audiences＇ composition with more Western audiences will be examined.
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