构建国际化大都市西安城市形象世界传播研究

摘要

It is important to research international communication of Xi'an City image as it is approaching an inter-national metropolis.It need set the accurate and reasonable Xi'an image, and select the appropriate routes of com-munication , such as producing image ads , spreading human characteristics of Xi'an in foreign language education , and hightlighting characteristics of Xi'an in film-television or public facilities .%西安城市形象的世界传播研究是西安构建国际化大都市过程中的重要课题。目前，西安市形象的世界传播现状急需改进。要准确、合理定位向世界传播的西安城市形象，并选择合适的传播途径，可制作西安城市形象广告，在对外汉语教育当中传播西安人文特色，在影视剧制作、公共设施等方面突出西安城市特色。