目前陕西书画市场虽然处于快速发展的有利时期，但从全国范围看还缺乏一定的竞争力。主要问题有：书画市场流通方式相对滞后、整体相对封闭、大部分艺术家尚未走向全国等。为此，结合陕西书画市场发展现状，运用SWOT分析方法，研究陕西书画市场发展的优势与劣势、机遇与挑战，并提出一些应对策略，以期能够进一步提升陕西书画市场的竞争力，促进陕西书画市场又好又快地发展。%Shaanxi calligraphy and painting market is now at the advantageous period of rapid develop- ment, but from the perspective of whole country, this market lacks certain competitiveness. In other words, there are some problems in Shaanxi calligraphy and painting market, such as the comparatively hysteresis circulation of calligraphy stead of devel and painting market, the entirely closed position and most of artists still staying in Shaanxi in- oping all over the country. Therefore, according to the development status of Shaanxi calligraphy and painting market, the SWOT analysis method is applied to the study of its advantages and disadvantages, op- portunities and challenges. Meanwhile, some corresponding strategies are put forward in order to increase the competitiveness of Shaanxi calligraphy and painting market and improve the healthy development of this market further.
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