内容为王：电视现场直播策略——兼论《直播台湾》的内容策划

摘要

电视现场直播以其形式上的独特性,对传播效果带来重要影响,近年被广泛应用于各类传播中,包括对区域经济社会的直播。然而形式上的创新不能取代内容的本体地位,影响电视现场直播效果的关键因素显然是直播内容。＂内容为王＂应该是电视现场直播赢得受众,获得良好传播效果的最佳策略,这就要求传播者必须在直播内容上精心策划,体现真实性,凸显原创性,彰显深刻性。%Live television with its form of uniqueness,has important influence on the effect of communication,and has been widely applied in all kinds of transmission in recent years,including living the regional economic society.However,the innovation in the form cannot replace its content.The key factors that affect live television are obviously its broadcasting content.Content-oriented should be the best strategy of live television that can win the audiences and gain the good effect of communication,which requires the disseminator should carefully plan the content of live broadcast,and the live broadcast should be authentic,origial and profund.