论我国服装品牌发展的历程与方向

摘要

经济全球化时代的到来以及WTO的加入，使得还处在孕育期的中国服装行业不得不投入到纷繁复杂的国际市场经济大潮中。文章以我国服装品牌发展的历程与方向为选题，认为在国际市场大环境下中国服装产业的品牌发展必须杜绝盲目竞争，应从实际出发，准确定位，以团结一致的协作形成系统竞争意识面向国际化大市场，全面提升行业抵御市场风险的能力，走出一条有中国特色的服装品牌发展之路。%The economic globalization and China' s entrance of WTO have forced China' s infant clothing industry to join the very complicated international market. This paper thinks that in the international market when China' s clothing industry develops its brands, it must prevent blind competition, start from the practical realities and accurately sets its proper place and at the same time it should face toward the international market with a concord teamwork competition sense, try its best to increase the abilities to re-sist the market risks and thus work out a way for the China' s clothing brands development with Chinese characteristics.