网络热词的社会语言学分析

摘要

The explosive growth and great social influence of network buzzwords have attracted the attention of more and more scholars as well as the nation. Therefore, network buzzwords which fall into two categories of bursting and spreading ones constitute not only a linguistic phenomenon but also a social phenomenon. The reasons why they appear and become popular are internal and external. Accordingly, it is necessary to develop them with a healthy and positive trend, to carry out a careful selection of them and to standard⁃ize them. It is also of great importance to create a benign network environment by avoiding extreme and negative network buzzwords.%网络热词的井喷式发展和巨大的社会影响力得到了越来越多学者的关注，亦得到了国家、社会层面的重视。为此，网络热词不仅是一种语言现象，更是一种社会现象，它分为突发型和蔓延型两大类。其产生和受追捧的主要原因有内因和外因两个方面，对此，要引导网络热词向健康化、正面化方向发展，就必须进行认真筛选，对其进行规范化，同时，还要营造良好的网络文化环境，避免网络热词极端化、负面化。