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上海汽车产业创新能力模式研究

             

摘要

Based on an empirical study of the Shanghai automotive industry in 2006~2010, it is concluded that the lack of innovation ability is the main reason for the fluctuation of contribution performance. Using the theory of strategy map,the mode of innovation capability was analysed from four aspects: namely, the finance, customer, internal processes and learning and growth. Some suggestions were proposed for improving the Shanghai automotive industry innovation capability by constructing a complete innovation ability system from the view point of system, keeping the balance development between the revenue growth strategy and productivity strategy on the financial level, focusing on internal processes and improving the independent brand competitiveness.%通过对上海汽车产业2006~2010年的绩效进行实证分析,得出创新能力不足是影响绩效变化的主要原因,并运用战略地图理论,从财务、客户、内部流程、学习与成长这4个层面进行分析,提出了提高上海汽车产业创新能力的建议,应从系统的角度构建创新能力的完整体系,保持财务层面中营收增长战略和生产率战略的平衡发展,着眼于内部流程,提升自主品牌竞争力.

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