婚车租赁平台服务标准制定和定价决策

摘要

Typically,wedding-car leasing platforms gather a number of wedding-cars together and then provide service for clients.Besides pricing for both sides of platforms under the consideration of two-sided network externalities,the service quality provided by platforms is also important.A dynamic game model was built to investigate the trade-offs of pricing decision and service quality.Two distinct settings,charge fees by the cost of one car and charge fees by total cost,were considered.By analyzing the model the optimal service quality and optimal pricing decision were obtained,and the effects of customer and wedding-car externalities on optimal service quality and optimal pricing decision were revealed.%婚车租赁平台将多位车主集合起来为一位婚庆客户服务,平台需要在考虑双边网络外部性的条件下对两边用户进行定价决策,同时平台向客户提供的婚车服务质量也很重要.运用动态博弈模型研究婚车租赁平台在两边定价和服务质量上的利益权衡.考虑了平台向客户收费的两种情形:以单位车辆计价向客户收费和以总费用计价向客户收费.通过模型计算得出了平台的最优服务质量和对两边的最优定价,并显示了客户和婚车的外部性以及车队的婚车数目如何影响平台的最优服务质量和对客户的最优定价.