移动互联网时代，经济型酒店面对激烈的市场竞争，在充分发挥网络营销优势，不断提升其核心竞争力的同时，也暴露出诸如酒店提供的产品与信息服务同质化、对第三方网络营销渠道依赖增大、网络营销平台片面化和专业化水平低等问题。建好酒店官网、优化搜索引擎、开展手机营销、构建会员平台等营销策略可进一步提升经济型酒店的网络营销能力和水平。%In the facing of fierce market competition, budget hotel full play to the network marketing advantage, and constantly enhance its core competitiveness, but also exposed such offers products and information services homoge⁃nization of the third party network marketing channel dependence increases, network marketing platform and one-sided and low professional level in the mobile internet era. Based on the systematic analysis of budget hotels network marketing problems, this paper propose the development strategy of budget hotel network marketing, through build⁃ing hotel's official website, searching engine optimization, carrying out mobile marketing, and other marketing ap⁃proach to build membership platform, to raise budget hotel's online marketing ability and level.
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