市场营销基础课程教学改革的思考与实践

摘要

市场营销基础课程是商科专业的一门主干基础课程，其教学改革一直受到人们的普遍关注，文章分析了市场营销基础课程教学的现状，提出了存在的问题，阐述了对市场营销基础课程在课程目标、教学内容、教学方法等方面进行改革的思考与实践。%The marketing basic course is a main foundation course in business major and its teach- ing reform has been a general concern of people. The paper analyzes the status of teaching of the marketing basic course and presents the existing problems and expounds the thinking and practice of reform in terms of course objectives, course content and teaching methods of the marketing basic course.