大学生音乐专业社团如何建立品牌形象的研究

摘要

Colorful and different forms of college association activities not only enrich student ’s school life in spare time ,but also constantly broaden their horizons and minds .College students music professional association is the most active and the most popular associations in all kinds of community types ,it plays an important role in all sorts of cultural communication ,art education and all kinds of festival activities inside and outside the school ,and plays an irreplaceable role in the prosperity of the construction of campus culture .College students music professional associations to establish their own brand image have become more and more important .%多姿多彩、形式各异的大学生社团活动，在丰富学生课余生活的同时，也在不断的扩展大学生们的眼界和思想。大学生音乐专业社团是高校各类社团中最活跃、参与度最高、最受师生青睐的社团种类，它在校内外各种文化交流、艺术教育展演活动及各类艺术节比赛中承担着重要的角色，为繁荣校园文化建设起着其他社团无法替代的作用。大学生音乐专业社团建立属于自己的品牌形象也变得越来越重要。