SWOT分析方法在战略研究中应用较广，根据研究主体自身的既定内在条件进行分析，产业集群作为区域经济的载体，通过形成强劲、持续竞争力的能力，具有明显的发展优势。基于SWOT客观分析了平乡县自行车集群产业面临的外部机遇和威胁、内部优势和劣势，论述了SO、 WO、 ST、 WT不同组合下对应的产业发展策略，指出SO组合下应发展市场开发战略、品牌化战略、产品开发战略； WO组合下挖掘知识产权战略，以创新促发展，提升产品附加值，适应消费群体对高品质的需求； ST策略下应运用行业协会协同策略，通过行业协同形式共享资源，将企业联合起来共同打造平乡自行车成功模式； WT策略下提升产业集聚升级战略，改变平乡县目前小作坊、涣散管理的现状，优化产业资源配置。总之，充分发挥集群效应，为产业集群发展提供借鉴意义。%SWOT analysis method is used generally in strategic research. It analyses the established internal condition accor-ding to the research subject itself. As the carrier of the regional economic, by forming strong, sustained competitive ability, industrial clusters have great advantages of development. We analyze Opportunities, Threatens, Strengths and Weaknesses of Pingxiang bicycle cluster industry based on SWOT analysis method. We discussed four development strategies about SO, WO, ST, WT and pointed out that we should develop market development strategy, brand strategy, product development strategy under SO combination. Intellectual property strategy under WO combination , to enhance value-added products and adapt to the demand for high quality of consumers with the development of global science and technology progress and to develop innovation. The industry associations collaborative strategy under ST combination to build a successful model for Pingxiang bicycle cluster industry. To form a platform of sharing resources through industry collaboration. To enhance industrial agglomeration upgrade strategy by connecting all separated companies. Lastly , optimize the allocation of industry resources under WT combination. To change the situation of home-made in pingxiang and lax management. Give full play to the cluster effect and provide a referenced of the development of industrial clusters.
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